3 tips for cloud marketing success

Posted by Kimberley Drobny, Vice President, Marketing

June 23, 2015; 3:00 PM

Enterprises have seen some serious changes thanks to modern technology. New tools have redefined how businesses operate - especially when it comes to marketing. Popular devices and services are now the ideal channels for customer engagement, and failing to consider them may drive consumers in the other direction.untitled

Cloud marketing is essential for companies that wish to remain competitive. Here are three tips for success in this area:

1) Focus on social media
Aside from connecting with friends and family, people use platforms like Facebook and Twitter to connect with the brands that they love. Having a strong social media presence can help to drive awareness. In addition to having a quality page or profile, purchasing targeted ad space on these sites can have powerful effects.

"Facebook gathers data on account​ holders," wrote The Financial Brand contributor Kevin Tynan. "As an advertiser, you can use the information they glean to pinpoint who should see your display ad. For instance, you may design a target audience by age, geography, school or place of birth."

2) Master search engine optimization
Analytics have been a major benefit for countless enterprises in the present day. Much of this has to do with studying popular search terms for services like Google and Bing. These search engines collect a great deal of data that can be used to fine-tune marketing attempts by inserting more effective keywords, according to Entrepreneur contributor Mel Carson.

3) Keep mobile front-of-mind
People love their smartphones, and chances are a customer is using theirs around the clock. What better way to improve brand engagement than by capitalizing on a device that commands a user's full attention? Whether through the use of mobile ads, social media or even customized applications, businesses have to recognize the potential of smartphones and tablets as immersive tools to interact with customers.

 

Learn more about how your company can achieve cloud marketing sucess here:

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Topics: marketing tools