Camaryn Bolton, Digital Marketing and Communications

Recent Posts

Increasing UC popularity creates channel partner opportunities

Posted by Camaryn Bolton, Digital Marketing and Communications

July 24, 2014; 1:24 PM

Today's employee is one that's used to technology in some capacity. They have most likely used a computer to accomplish tasks in their free time and many of them have smartphones or tablets that are constantly being used. As a result, these workers have an understanding of how to leverage their devices in order to meet a goal, be it taking and storing photos or working with company emails.

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Top 5 Reasons for using SIP Trunks

Posted by Camaryn Bolton, Digital Marketing and Communications

June 17, 2014; 9:55 AM

SIP trunking is becoming a standard for businesses everywhere and an inexpensive, effective alternative to traditional and costly phone services. However, many businesses are still on the fence when it comes to adopting new technologies - especially when their existing phone systems work well. "If it ain’t broke don’t’ fix it" is typically the thought process when it comes to communications.

But what if I told you that SIP could offer your business more than just the standard benefits you're used to? Here are five reasons why you should consider adding SIP trunking to your business communication system: 

  1. Simple – SIP trunks allow you to simplify your communications by allowing you to combine voice, data end even video on a single internet connection.
  2. Cost-effective – According to a 2013 Infonetics Research case study, more businesses are turning to SIP trunking to “improve the reliability and lower the cost of communication services.” Voice spend can be reduced up to 50% by making the switch to SIP trunks.
  3. Reliable – SIP trunking also offers the ability to set up redundant circuits easily and cost-effectively, which brings your communications higher levels of reliability.
  4. Centralized – SIP trunks can provide a more centralized management by bringing together phone lines that used to be distributed to multiple locations
  5. Incomparable – SIP trunks provide even the smallest business access to enterprise-class features at a fraction of the cost of traditional copper solutions while offering the incomparable flexibility of an IP system.
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VoIP: an Investment for Business

Posted by Camaryn Bolton, Digital Marketing and Communications

June 2, 2014; 9:43 AM

If it Ain't Broke...

There are plenty of companies out there that aren't yet ready to switch away from the old landline telephone service. Why should they if it is still working? There has been a lot of hype about VoIP, but many businesses might not see the point if they can still make calls like they have in the past. As the old saying goes, "If it ain't broke, don't fix it," but what if there were a way to improve on the old way of doing things? 

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Topics: Voice over IP (VoIP)

Marketing your Industry - Top Ten Twitter Tips

Posted by Camaryn Bolton, Digital Marketing and Communications

May 27, 2014; 2:29 PM

Twitter is a great way for small and medium-sized businesses to communicate with current clients as well as interact with potential customers. Unfortunately, too many of these businesses don't use this social media platform effectively enough. The good news is that it is incredibly easy to start using Twitter like a pro with these ten simple tips: 

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Topics: marketing tools

Migrating to cloud communications: It's all about the customer

Posted by Camaryn Bolton, Digital Marketing and Communications

May 15, 2014; 10:46 AM

Cloud technology has been around for a while and has quickly become an expected feature for business technologies. But as this becomes the new norm for unified telecom networks, those who supply these connections have to adjust how they view both their products and customers. Not only does this go for major providers, but also for cloud communications resellers.

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Topics: Cloud Communication