Julia Kedward, Product Manager

Recent Posts

The Who and Product Development

Posted by Julia Kedward, Product Manager

February 11, 2014; 8:30 AM

Sorry to disappoint, but this post doesn’t have anything to do with Pete Townsend or Robert Daltry. The “who” I’m referring to are the people involved or targeted in the development of a product, feature or service.

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Topics: product development

It’s 2014! Are We Still Talking About Usability and Technology?

Posted by Julia Kedward, Product Manager

January 6, 2014; 8:31 AM

You would think, by now, aliens from a futuristic world would’ve landed to show us how things are really done, and we could forego what seems like the can’t-kill topic of technology and usability.

But, alas, here we are to fend for ourselves in an age when technology changes between wishing your kids good night to wishing them good morning.

We talk about this on at least a weekly basis at work, as product development ebbs and flows. What does it mean for something to be “user-friendly,” anyway? Developers and designers typically know the basics, but the user always has something different in mind. No matter how you design a product or how you envisioned it to be used, the user figures out some way to break that image. And that’s not always a bad thing.

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