Kimberley Drobny, Vice President, Marketing

Kimberley Drobny is Vice President of Marketing at ESI (Estech Systems, Inc.).

Recent Posts

The Importance of Network Security

Posted by Kimberley Drobny, Vice President, Marketing

August 11, 2015; 4:00 PM

According to Bloomberg​ Businessweek contributor Paul Barrett, there are two types of corporations: "those that have been hacked and those that don't know yet they've been hacked." In the case of Sony Pictures, the former is the most applicable description. 

But this has not always been the case. Sony definitely didn't know when it was being hacked or for how long it had been happening when the company's IT department was found to be severely lacking in function and security. According to Gizmodo contributor Ashley Feinberg, one document leaked in the Sony Pictures hack revealed that there was serious concern - and little action - regarding organizational IT shortcomings.

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Topics: Cloud Communication, product development, mobility

Tired of being a spineless company? Get a central nervous business phone system

Posted by Kimberley Drobny, Vice President, Marketing

August 6, 2015; 4:00 PM

With a business phone system, your company can get a spine (and an entire nervous system along with it). If your organization needs to make changes, deliver something new, fix something for a client or simply measure its growth, a new phone network can allow the company to move faster and with assurance. IP-based phone connection, through both SIP trunking and VoIP systems, allows organizations to get important information to each other very quickly, and with surprising speed. 

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Topics: SMB, Voice over IP (VoIP), SIP trunking

Dispelling small business worries about office phone systems

Posted by Kimberley Drobny, Vice President, Marketing

August 4, 2015; 4:00 PM

So you run a small business that's on the verge of getting an office phone system. Congratulations! But unfortunately, there are a few things holding you back. What's slowing down the shift are some fears that you have about what a move to an advanced business phone system means. To help you out with those, let's take a look at the fears - and provide answers that will ease your mind. 

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Topics: SMB, Cloud Communication

Enterprises should get ready for virtual reality

Posted by Kimberley Drobny, Vice President, Marketing

July 30, 2015; 4:00 PM

Virtual reality has been a topic historically reserved for two places: science fiction and the arcade. However, in recent years technology has advanced so much that virtual reality is now a reality. As a business, how could virtual reality possibly benefit an office?

The truth is that there are many answers to that question. It may sound surprising, but virtual reality is expected to make an impact on the enterprise in a huge way. There have already been several attempts at creating a smart headset capable of augmenting reality, and some of them have failed to take off. But the recent announcement of Microsoft's HoloLens and the continued excitement around Oculus Rift have pushed the idea of enterprise virtual reality into greater acceptance. 

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Topics: technology, mobility

How higher education benefits from advanced phone systems

Posted by Kimberley Drobny, Vice President, Marketing

July 28, 2015; 3:30 PM

Most higher education institutions are a hotbed of activity on a constant basis. From running classes to managing students to coordinating athletics programs, administrators at small to medium-sized colleges can be counted on to consistently have their hands full. And unfortunately, if a school is not leveraging an advanced phone system, that simply creates one more problem with which administrators are saddled. Yet there are colleges out there whose communications systems are surprisingly outmoded. These schools invariably find it difficult to keep up with a world that communicates on so many different channels. For higher educational institutions, the implementation of advanced phone systems makes a world of difference in terms of day-to-day operations and cost savings at schools. Here are some examples that prove that: 

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Topics: technology, Unified Communications (UC)

Getting the best skills may require telecommuting with a cloud phone system

Posted by Kimberley Drobny, Vice President, Marketing

July 23, 2015; 4:00 PM

Tech talent is increasingly becoming hard to come by. The prevalence of computing and heavy electronics use in people's day-to-day lives is only matched by the lack of people who understand how it all works in the first place. This is rapidly becoming a problem for those inside and outside of the tech industry. Many groups are being forced to look for talent in places that they may not otherwise think of. One important way that companies can hire applicants is by utilizing better telecommunications procedures in order to connect with their candidates. 

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Topics: SMB, Cloud Communication, mobility

Networks as strong as steel are required for companies

Posted by Kimberley Drobny, Vice President, Marketing

July 21, 2015; 4:00 PM

Downtime, due to businesses' increasing reliance on digital technology, is becoming a problem for all industries. While in the past the only way that work could be shut down would be a complete power outage, current conditions and standards of communication mean that everyone, everywhere has to be ready to go at all times. The upshot of all of this is that your company's networks need to be resilient. Can your network withstand an outage or other problems may be unleashed on it by the universe, or will it require more care to keep up? 

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Topics: product development, mobility

Why every law office needs a business phone system

Posted by Kimberley Drobny, Vice President, Marketing

July 16, 2015; 2:36 PM

Nobody said running a law firm was easy business. In fact, it can be highly stressful work, with lots of employees to manage, tons of files to keep track of, and an endless list of administrative tasks. For everyone in the legal field, it's imperative to look into ways to make the day-to-day workload more expedient, and to speed up processes that are possibly slowing work down. As far as those things go, bad communication can be one of the key elements that impedes the productivity of a law office. Say, for instance, that a lawyer is in court and realizes that he or she needs to verify a piece of data that's back at the office. With a legacy phone system, doing this might not be possible. Fortunately, though, business phone systems exist to help enterprises of all types run more smoothly. Here are some of the ways a sophisticated business communication network can elevate the work quality and efficiency at any legal office: 

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Topics: SMB, Cloud Communication, mobility

Expect to see even more virtual meetings

Posted by Kimberley Drobny, Vice President, Marketing

July 14, 2015; 2:41 PM

The possibilities of unified communications and digital phone solutions stretch beyond just the traditional workplace. Town halls and shareholder meetings are starting to join the virtual movement, and it's proving to be successful.

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Topics: technology, Cloud Communication, Unified Communications (UC), mobility, blog

Mobile engagement is essential for marketing

Posted by Kimberley Drobny, Vice President, Marketing

July 9, 2015; 3:35 PM

Smartphones have proven themselves to be powerful tools. These devices have gone from novel idea to essential everyday asset. In fact, people have come to rely on their smartphones so much that some researchers are prone to classifying them as addicted!

This sounds a lot more extreme than it is. Mobile devices have come to replace so many things for an increasing number of people, so it only makes sense that users are constantly on them. Sure, there's a good amount of time probably spent on Facebook, but when people can use one machine to handle their personal finances, check their email, make plans with friends and research their favorite topics, it's natural that many users are frequently on their personal devices.

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Topics: Cloud Communication, marketing tools