Kimberley Drobny, Vice President, Marketing

Kimberley Drobny is Vice President of Marketing at ESI (Estech Systems, Inc.).

Recent Posts

How to maximize UC potential

Posted by Kimberley Drobny, Vice President, Marketing

July 7, 2015; 2:45 PM

Unified communications and digital phone systems have the obvious benefits of flexibility and collaboration, but how can you get the most out of those advantages? What does better collaboration mean for your company? You can maximize the potential for your UC services with a communications-enabled business process. A CEBP is when UC taps into the power of other cloud based services to boost business competitiveness and responsiveness. Here are some key elements and advantages to a CEBP.

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Topics: Cloud Communication, Unified Communications (UC), mobility, blog

Cloud assets becoming status quo for enterprise

Posted by Kimberley Drobny, Vice President, Marketing

July 2, 2015; 3:38 PM


The cloud should be old news by now. But while it's true that public awareness of the cloud may have reached something resembling saturation point, that doesn't mean it has become something to avoid. The conversation may be changing to some degree, but this is only reinforcing the idea that the cloud should be a given part of any organization's daily operations. 

According to The Guardian, accounting software company Xero believes that the state of modern business demands cloud functionality. The focus is no longer on the technology itself, but where it can take the companies that implement it.

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Topics: Cloud Communication, Unified Communications (UC), blog

Debunking VoIP myths for SMBs

Posted by Kimberley Drobny, Vice President, Marketing

June 30, 2015; 2:03 PM


The unknown is a scary idea. As humans, we like patterns and predictability. That's why we stick to our routines, develop habits and take safety precautions. For some small and medium-sized businesses, single source communications might be a foreign idea that strikes up a bit of fear. Just remember: you can't knock it until you try it. To help lift the veil of unfamiliarity off of VoIP phone systems, here are the real truths to some common myths.

 

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Topics: SMB, Voice over IP (VoIP), blog

How to eliminate workplace distractions with VoIP

Posted by Kimberley Drobny, Vice President, Marketing

June 25, 2015; 3:32 PM

One premise behind unified communications technology is to link people together who can't be physically present. Now, people might be physically present, but they aren't necessarily using that closeness  to facilitate collaboration. Workplace distractions like loud conversations and water cooler gossiping force employees to tune out. Whether it's by coming into the office early, working from home or simply playing music through headphones, employees will go to great lengths to stay focused. Fortunately, UC's collaboration capabilities can help employees maintain focus by eliminating distractions.

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Topics: Voice over IP (VoIP), Unified Communications (UC)

3 tips for cloud marketing success

Posted by Kimberley Drobny, Vice President, Marketing

June 23, 2015; 3:00 PM

Enterprises have seen some serious changes thanks to modern technology. New tools have redefined how businesses operate - especially when it comes to marketing. Popular devices and services are now the ideal channels for customer engagement, and failing to consider them may drive consumers in the other direction.

Cloud marketing is essential for companies that wish to remain competitive. Here are three tips for success in this area:

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Topics: marketing tools

BYOD: Solutions Must Solve Problems and Foster Adoption

Posted by Kimberley Drobny, Vice President, Marketing

June 18, 2015; 2:58 PM

Given the challenges created when employees use personal devices for workplace communication, companies must take the time to explore all of their BYOD options. After all, whatever solution is chosen will have to do more than just address company concerns. It must be something that the employees will actually use. 

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Topics: BYOD, Cloud Communication, mobility

BYOD: With Flexibility Comes Challenges

Posted by Kimberley Drobny, Vice President, Marketing

June 16, 2015; 2:10 PM

The days of employees commuting to an office are already a distant memory for millions of American workers. But this restructuring and reimagining of where employees work poses some serious challenges for even the most accommodating employer. One of the biggest involves technology, particularly the use of mobile devices. When employees who work remotely make calls, what device are they most likely to use? It’s going to be the one that is most comfortable and easy to use: their personal cell phone.

The use of personal devices in a business context presents three key challenges to employers, who need to create Bring Your Own Device solutions that foster adoption and protect important company information. Those challenges are:

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Topics: Cloud Communication, mobility

Is your network ready for the cloud?

Posted by Kimberley Drobny, Vice President, Marketing

June 11, 2015; 4:00 PM

Organizations that want to have cloud phone solutions within their offices must make sure that they can send power over Ethernet to support the IP phones they will likely be using. They should also have backup power for Ethernet switches, especially if they are plugged into outlets within the office. Endpoint registration (a legal issue) is necessary, along with location tracking, in order for 911 call responses to be as effective as possible.

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Topics: Cloud Communication, Unified Communications (UC), mobility

Get the most out of working from home

Posted by Kimberley Drobny, Vice President, Marketing

June 9, 2015; 2:00 PM

Working remotely can have some huge benefits for both employees and their managers. Setting up shop at home has been proven to improve staff satisfaction by creating more flexibility. The hassle of commuting is removed, and people are less likely to leave early for personal reasons because they're able to work right up until the end of the day without leaving the house.

"More and more entrepreneurs are working remotely," wrote Fortune contributor Jacqueline Whitmore. "They may have an 'office' at home, in a co-working space or even at the nearest coffee shop. Fortunately, technology has allowed everyone - even entrepreneurs who commute to a traditional office every day - to benefit from the flexibility of working from home when it's needed or preferred."

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Topics: Cloud Communication, mobility

Learning the lingo of success

Posted by Kimberley Drobny, Vice President, Marketing

June 4, 2015; 1:54 PM

Projects have a way of putting people behind in the workplace. There are some tasks that require a lot of time and effort to get done, and sometimes this can push people away from wanting to handle them. 

6-4-15According to InformationWeek contributor Erika Van Noort, this is how unified communications projects can fail in the long run. Taking on these sorts of transitions can be a taxing endeavor, but Van Noort suggests that maybe the problem isn't in the work itself, but how it is referred to. Sometimes, all it takes is a jargon adjustment to boost the importance of UC deployments in the collective mind of those in charge of making them happen.

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Topics: Cloud Communication, Unified Communications (UC), mobility