Kimberley Drobny, Vice President, Marketing

Kimberley Drobny is Vice President of Marketing at ESI (Estech Systems, Inc.).

Recent Posts

Cost reduction is just one benefit of the cloud

Posted by Kimberley Drobny, Vice President, Marketing

June 2, 2015; 5:18 PM


If you ask most business managers why they are moving their assets to the 6-2-15
cloud, they'll usually tell you about costs. "It's less expensive," they may say, "and there are other benefits." The real question is, what are those other benefits? Sure, the cloud can lower costs, but can it raise productivity? Are companies losing out on something besides efficiency when they don't move to the cloud? In a word, yes. Vendors frequently play up the savings that the cloud offers, but there are many benefits beyond that for businesses. The use of  business phone systems isn't just for reducing the amount paid to transmit information. They can allow people to connect more easily, upgrade quickly and offer many features that older phone systems can't.

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Topics: technology, Cloud Communication, mobility

Building a Modern Marketing Strategy to sell Cloud

Posted by Kimberley Drobny, Vice President, Marketing

May 26, 2015; 9:00 AM

To reach modern customers, resellers need a modern marketing strategy.  They must adjust their complete go-to-market philosophy to compete for today’s tech-savvy end user and build a reputation as a trusted leader in the business phone industry.   

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Topics: technology, marketing tools, Voice over IP (VoIP), Unified Communications (UC)

The changing faces of IT and businesses communications

Posted by Kimberley Drobny, Vice President, Marketing

April 30, 2015; 3:14 PM


There has been a significant amount of technological convergence in the enterprise recently. Much of this has to do with the changing nature of consumer devices. Smartphones are much more powerful than their predecessors - the PDA and the cellphone - and in many ways they even have some old desktops beat in terms of capability and usefulness. Mobile devices have married many tools and channels together in a powerful way. As a result, business phone systems and other related platforms are becoming the clear territory of the IT department.   

No Jitter managing editor Beth Schultz believes that enterprise IT departments need to build "centers of excellence" around communications applications. IT leaders need to be pushing for new developments in business communications systems, whether they be made up of adapted legacy circuits and managed on-site or are provided through the cloud.

"The CoE idea isn't new, not even to IT," Schultz wrote. "In fact, CoEs often bubble up around new enterprise technologies. And now, with increasing calls for applying analytics to all areas of the business, including the contact center, and loudening whispers of integrating communications into business apps, the time seems right for forward-looking IT organizations to pull together CoEs and begin influencing how the business thinks about these disciplines relative to the way it communicates."

Communications technology is no longer defined by landline telephone access. People need the kind of wireless, universal connections that only the cloud can provide. IT needs to get onboard and start pushing for cloud communications or SIP phone service in the organizations they serve.

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Topics: Cloud Communication, Voice over IP (VoIP), Unified Communications (UC), mobility

Telecom Resellers Must Understand Network Infrastructure When Entering the Cloud

Posted by Kimberley Drobny, Vice President, Marketing

April 28, 2015; 4:00 PM


For telecom resellers, the cloud presents a game-changing opportunity. We’ve shared in the past how SMB demand for cloud solutions is at an all-time high. Business owners hoping to enjoy the convenience and cost savings might approach their reseller with a request, which sends many consultants scrambling to understand the technology.  

 It’s no longer enough to install desk phones and run cable. Resellers today also have to account for the complexities of network hardware and software while trying to ensure that every call sounds as clear and sharp as its analog predecessor.

 

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Topics: Cloud Communication, Voice over IP (VoIP), SIP trunking, Unified Communications (UC)

For small business, a phone system is vital

Posted by Kimberley Drobny, Vice President, Marketing

April 14, 2015; 4:49 PM


Small businesses are sometimes slow to adopt technologies that will end up helping them. The reason that smaller enterprises often don't keep pace with their big business counterparts in terms of technological growth is that new solutions are invariably expensive to deploy. But the expense of not rolling out innovative communication solutions can be a lot higher.

 

 

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Topics: SMB

How to Spring into Your New UC Services

Posted by Kimberley Drobny, Vice President, Marketing

March 31, 2015; 3:17 PM

This season, instead of having the office simply conduct the annual spring cleaning, consider revamping the business with unified communications solutions such as VoIP phone systems.

Spring is a time for change and growth, and it's not limited to the budding in nature. This season, instead of having the office simply conduct the annual spring cleaning, consider revamping the business with unified communications solutions such as VoIP phone systems. A major part of the transition to UC involves finding a provider and building a solid foundation with them. Here are some steps companies can take to create a clear understanding of a provider's services.

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Topics: Unified Communications (UC)

Why Telecom Resellers Need to Embrace UC, VoIP

Posted by Kimberley Drobny, Vice President, Marketing

March 2, 2015; 3:26 PM

Telecom resellers are experiencing a transitional period for their strategies. It is quickly being realized thatcustomers of these businesses are expecting something new from voice, video and text, which is why they want to move over to hosted solutions in the first place. But advanced functionality is not all that is required of channel partners in the present day. According to No Jitter contributor Andrew Prokop, a telecom provider that does not leverage the tools it is selling may be making a fatal mistake - and it's easy to understand why.

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Topics: Cloud Communication, Voice over IP (VoIP)

The advantages of cloud communications

Posted by Kimberley Drobny, Vice President, Marketing

July 8, 2014; 11:21 AM

There is plenty of discussion going on about the direction of enterprise communications. As issues like mobility start pushing toward center stage, telecom channels as we know them have started to become redefined. Simply put, it is no longer a matter of how operational a service is, but how benefitial to a company it will be.

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Topics: Cloud Communication

Cloud Communications: the industry's next big thing

Posted by Kimberley Drobny, Vice President, Marketing

May 6, 2014; 2:00 PM

Landlines alone just aren't cutting it anymore. It used to be that small businesses only needed a copper voice line in order to be connected not only with clients, but also with other companies. But as more members of the workforce have found success using mobile devices for their day to day tasks, organizations have had to take a step back and look at where voice service falls in the big picture. 

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Topics: Cloud Communication