Shawn Guenther, Vice President of Product Management & Development

Shawn Guenther has been a product leader in the communications industry for over fifteen years, focusing on simplification and modernization of business solutions. At ESI, Shawn leads the product management and product development groups in the development of premises- and cloud-based communications platforms, solutions and services.
Find me on:

Recent Posts

The Future of Unified Communications: Bringing Integration to a Diverse and Evolving Workforce

Posted by Shawn Guenther, Vice President of Product Management & Development

December 2, 2016; 2:03 PM

The unified communications (UC) landscape is changing and evolving as technology continues to integrate our workforce. The rising expectations of enterprises are causing the UC space to push boundaries and blur the lines between work, leisure and mobility.

 

To close out the month of November, we’ve pulled together articles from around the web that offer insight into the current state of the UC space and how it will evolve to accommodate employee work habits, generational preferences and the increasing popularity of the remote workforce.

 

Read More

Topics: product development, Unified Communications (UC)

What is a company's role in SIP Trunking?

Posted by Shawn Guenther, Vice President of Product Management & Development

May 21, 2015; 5:56 PM


More companies are switching to SIP Trunking to tap into its wealth of benefits.  A crucial element to enabling unified communications for many firms, SIP Trunking increases mobility, productivity, savings and communication reliability. 

Read More

Topics: Cloud Communication, Voice over IP (VoIP), SIP trunking, Unified Communications (UC)

SIP Trunking lets you move at your own speed

Posted by Shawn Guenther, Vice President of Product Management & Development

April 21, 2015; 10:24 AM


SIP_TrunkingThe move from traditional landlines to a SIP Trunking VoIP service carries a dizzying number of options. Have you chosen the right carrier? How long should the transition process take? How much bandwidth will you need? What are all the requirements that need to be considered to ensure peak performance?  All of these questions can look like they are difficult to answer. The scary truth is that without thorough preparation and support they are difficult. Making a rash decision like cutting your entire business over to SIP at once can cost you time, money, and mental stability. One of the greatest advantages of SIP is that you can gradually phase in VoIP to allow time to adapt. It’s like an on-ramp to the cloud experience.

Read More

Topics: Voice over IP (VoIP)

Thanksgiving, enterprise UC traditions made to be broken, part 2

Posted by Shawn Guenther, Vice President of Product Management & Development

November 25, 2014; 8:30 AM

Thanksgiving dinner and enterprise solutions don’t seem like the kind of things you’d compare, but they share quite a few similarities: both revolve around connecting with others, both take careful planning and both, as I discussed yestereday, change from year to year.

Take the turkey. A bird that size, as Citizen-Times contributor Mackensy Lunsford explains, is overkill for many families. They are large, take forever to cook and the move from perfect to dry and bland sits on a razor’s edge. Many families are moving on to other fowl to substitute the main attraction. Other changes, like the not-so-subtle encroachment of Black Friday on Thanksgiving Day, have not been as warmly welcomed.

Read More

Topics: Unified Communications (UC)

Thanksgiving, enterprise UC traditions made to be broken, part 1

Posted by Shawn Guenther, Vice President of Product Management & Development

November 24, 2014; 9:16 AM

Holidays have a way of evolving over the years. Thanksgiving is a much different celebration than it was 100 years ago, or even 10 years ago. Black Friday, for example, has become an official part of the festivities. According to TIME contributor Brad Tuttle, for many people Black Friday encroaches on Thanksgiving itself. For many there is a need to modernize their rituals.

Read More

Topics: Unified Communications (UC)

Mobility Wars, Episode VI: Return of the Roadwarriors

Posted by Shawn Guenther, Vice President of Product Management & Development

November 6, 2014; 8:45 AM

In my last two blogs, I’ve been building a case that mobility is changing the face of unified communications. I’ve covered the “what” and the “how,” but the case that remains to be made is “why” and for that we need to expand our examination of those who use unified communications.

Read More

Topics: mobility

Mobility Wars, Episode V: The Single Source Strikes Back

Posted by Shawn Guenther, Vice President of Product Management & Development

October 21, 2014; 11:17 AM

Famed food personality Alton Brown loved to wax philosophical on his show Good Eats about the waste and clutter of what he calls “unitaskers,” implements that can only be used to do one thing. Garlic presses, grenades and miter boxes are counted in this number. But the business world never picked up this idea; entrepreneurs are called all over the web to specialize. Phil Dumontet, founder of the rapid restaurant delivery business DASHED, wrote for Inc. that “if you do too many things at once, you’ll be mediocre at all of them.” He exhorts us to “do one thing, and do it really well.”

Read More

Topics: mobility

Mobility Wars, Episode IV: A New UC

Posted by Shawn Guenther, Vice President of Product Management & Development

October 16, 2014; 11:21 AM

“Unified Communications.” The very phrase elicits a vast array of definitions, opinions, and ideas. Like the Force wielded by Obi Wan Kenobi in Star Wars, UC is an indefinable and invisible influence invoked to persuade, mystify and confuse. Because it means different things to different people there exists no standard of behavior, features or protocols. Perhaps it is this lack of standardization that has led nojitter contributor Irwin Lazar to write about the unfulfilled promise of UC.

Read More

Topics: mobility

VoIP toll fraud very real, very preventable

Posted by Shawn Guenther, Vice President of Product Management & Development

October 1, 2014; 11:53 AM

VoIP, like almost all other technologies, can be abused; it’s susceptible to attacks that allow calls to be hijacked, fraudulent calls to be made or even gain unauthorized access to the corporate data network. For all the benefits of VoIP it is important to be aware of and realistic about the risks that need to be mitigated. SIP and other VoIP channels need to be secured the same as any company laptop or facility, and the great news is that securing VoIP is simple as long as you do a little planning first.

Check, please
One of the biggest abuses of VoIP comes in the form of toll fraud. WIRED contributor Jim Murphy reminds us that toll fraud has been around for decades and was a common problem even in the arcane days of landline telephones. The threat never went away nor is it new; it simply evolved. Learning how to handle it in its modern incarnation is critical to protect your enterprise communications from the unsavory predators of the internet.

Read More

Topics: Toll fraud, Voice over IP (VoIP)

Top 3 Benefits of VoIP

Posted by Shawn Guenther, Vice President of Product Management & Development

September 16, 2014; 9:48 AM

While Voice-over-IP technology has been around for a while, in the last few years it has surged significantly to the point of becoming a modern necessity. From hosted communications platforms and managed on-premises devices to interLATA SIP trunking and last-mile SIP-to-legacy conversion circuits there is truly no business in these United States unaffected by VoIP. Organizations around the world have found this kind of communication channel to be increasingly essential as workers demand flexibility and business leaders seek lower costs and higher ROI.

The number of different ways that VoIP can simplify and improve enterprise operations is almost without bound, but the big three drivers certainly must be:

1) Supporting the mobile workforce
The modern workforce is increasingly connected and increasingly mobile in their personal lives, and they want that flexibility to extend into their work lives. Not content with answering emails on the beach, employees need the freedom to move about the world without being chained to a desk. 

VoIP supports exactly this kind of mobile workforce because it takes uses data processing rather than specialized circuits, which means that you don’t need the physical circuitry of a desk phone; you can pack all of that intelligence into an app that workers can carry anywhere. This is a critical offering for attracting and retaining talent today and will only become more so in the future.

Read More

Topics: Voice over IP (VoIP)