Cloud communications are the future - for those that understand it

Posted by Casey Ward, Partner Development Manager

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January 21, 2015; 11:19 AM

When_resellers_dont_understand_the_technology,_cloud_communications_can_backfireIf there's one thing to remember about modern business communications, it's that they must be in the cloud to be of the most use. This is something that everyone needs to keep in mind, whether you're a provider of these connections or a user of these business tools. There are powerful new ways for professionals to connect and, more importantly, collaborate from remote locations and organizations need to make sure that they are investing in the right tools for the job.

"Even if you personally work in an office, other team members likely work elsewhere," wrote No Jitter contributor Dave Michels. "UC technologies such as voice over IP, IM/presence and video are certainly key enablers, but not the end-all. Effective collaboration requires new methods, practices and disciplines."

Unified communications in the cloud are becoming essential for modern companies to possess. This is not only something for enterprise decision-makers to keep in mind, but also channel partners and resellers. Those who make these kinds of assets available must understand that their customers are expecting new capabilities from those who provide their UC networks.

For vendors and resellers alike, understanding both the industry's jargon and technology is the key to success. Nobody wants to do business with someone that doesn't know what they're talking about, especially when it comes to something as vital as business communications solutions. Lack of knowledge can be an unfortunate problem in the world of telecom reselling. Should a channel partner use terminology incorrectly or not quite grasp the technology they're selling, they could be setting themselves - and their clients - up for some serious failure.

Channel partners have to pay attention to industry definitions and technological directions if they want to succeed in this competitive industry. In the constantly-shifting enterprise telecom landscape, it's important to be up-to-speed on end-user expectations and even their common misconceptions in order to provide the best service possible.

Topics: Cloud Communication