Cloud communications enable business continuity

Posted by Casey Ward, Partner Development Manager

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December 3, 2014; 9:31 AM

Pursue_VoIP_to_keep_downtime_at_bayIt's impossible to predict everything that could possibly happen to a business. Disasters caused by everything from the weather to human error have been known to force enterprises into countless amounts of downtime - or worse, total closure. Downtime is expensive, and every second that a company is unable to operate at full strength increased the likelihood of total shutdown. 

This is one of the reasons that people are turning to the cloud. Cloud technology has been found incredibly valuable when it comes to business continuity and disaster recovery. Much of this has to do with the constant Internet connections that many people enjoy via Wi-Fi and mobile data networks.

"One key notion to consider is permanence: how often will you be out of touch – severed from the Internet and the cloud? For most people, total temporary excommunication from the Internet is a rare thing, possibly only occurring during a network crash or a city-wide power failure," wrote CloudTweaks senior writer Steve Prentice. "But even in those circumstances, it is usually possible to re-join via another channel such as a cellphone."

This means that, in one way or another, people are generally able to get to the cloud if their phone is on and connected somehow to the Internet. Something like this is important to remember when it comes to business phone systems. Outages of these networks can happen at any time for all sorts of reasons - namely as copper landlines continue to age. Turning to cloud-based VoIP as a back-up phone line can, at the very least, keep colleagues connected in the face of adversity.

Cloud adoption rates climbing
While the technology still faces some unfair stigmatization, cloud services are being leveraged at a growing rate. According to ITProPortal contributor Sam Pudwell, 2015 is expected to be a "busy year for cloud adoption," with recent research from Equinix revealing that 77 percent of businesses are planning on investing in "multiple" cloud services. Additionally, 74 percent of organizations anticipate larger chunks of tech budgets to be directed at cloud-based initiatives.

Many of these developments are undoubtedly related to ensuring business continuity and disaster recovery. The cloud has proven itself to be a valuable way to keep moving despite problems with other services. Say a storm knocks out landline phone connections across the board during work hours. In previous generations, this would have probably meant calling it a day and taking the loss. But if cloud communications are in play, VoIP apps can still operate as expected. This is a powerful incentive that is helping organizations to gradually transition to VoIP, with its reliability as a backup plan illustrating its value as a de facto solution.

Cloud communications are becoming a standard in the enterprise world. There are few reasons to not pursue VoIP in some way, especially if it is going to keep downtime at bay. 

"The ultimate acid test for any company of any size is to ask the simple question: 'If I was cut off from my files at this very moment, what would that mean?' The answer to this question should be written down and then acted upon," Prentice wrote.

Topics: Cloud Communication