Cloud Communications: the industry's next big thing

Posted by Kimberley Drobny, Vice President, Marketing

May 6, 2014; 2:00 PM

The cloud: technology's next big thing

Landlines alone just aren't cutting it anymore. It used to be that small businesses only needed a copper voice line in order to be connected not only with clients, but also with other companies. But as more members of the workforce have found success using mobile devices for their day to day tasks, organizations have had to take a step back and look at where voice service falls in the big picture. 

Yes, people are still using the public switched telephone network (PSTN) and see no reason to stop since businesses seem to be getting exactly what they need from standard landline voice service. Yet in spite of this, companies of all sizes still need to consider how mobility fits into the methods of their staff members. This is one area where the PTSN tends to fall short - expanding the network to include remote staff members.

This is where cloud technology comes into play. By integrating the PSTN with a VoIP-enabled single source communications app, businesses can extend the reach of their physical office to include employees halfway around the world! Now that software and endpoints are capable of facilitating immersive experiences through which employees can collaborate, even small businesses can unify their staff members from wherever they may be.

Cloud and mobility go hand in hand
The relationship between the cloud and mobile devices is one that was simply destined to be. As more people began using an increasing number of endpoints to complete the same task, there needed to be a way to access the same files and programs across multiple interfaces from countless locations without having to transport it all on physical media. 

Whether or not anyone knew it in the early days of the cloud, this was the logical conclusion for cloud technology to reach. Once there was a greater emphasis placed on what was being accessed rather than on the device itself, people started to realize that endpoints were just gateways to what really mattered: the data and applications.

Cloud communications means adaption for VoIP resellers
The kind of overarching changes that have resulted from new cloud advantages do not just affect the people that use them, but also the organizations that provide and resell them. Phone service is a common thing these days, and chances are good that a lot of businesses that are looking to integrate VoIP are not planning a complete overhaul of their systems. 

This is why VoIP resale cannot rely on the cloud to sell itself. People are no longer impressed by the presence of the cloud - they expect it. Rather, they want to know what sets a particular cloud apart from others. How can one cloud be used in ways that others can't? 

Businesses are not turning to the cloud in order to obtain a new channel - they're looking for new ways to leverage popular technology. They want to use voice and email side by side - and on more than one device.

"Cloud communications is more than simply voice over IP, hosted PBX, CaaS or unified communications," said Cloud Communications Alliance to TMCnet Web editor Rory Thompson. "It's an entirely new way to build, deploy and scale enterprise communications systems. It goes further than VoIP and UC to reduce equipment costs, provide higher definition services with unmatched quality, and deliver a platform of advanced features that allow employees to work in ways - and places - they never imagined."

Topics: Cloud Communication