Cultural shift toward VoIP must be embraced through SIP trunking

Posted by Jason Hearon, Vice President of Sales

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August 12, 2014; 1:34 PM

why_sip_trunking_is_essentialFor as long as it has been around, VoIP has never been looked to the way it is today. As a growing number of people are finding that voice calls can be easily - and more cost-effectively - made over the Internet, there's an increasing migration away from traditional telecom. For businesses still operating legacy circuits, this might feel a little unsettling. Now that a larger segment of the general population is expecting VoIP-level connectivity, there's some pressure being felt by the companies that haven't adapted.

But contrary to what some might think, there's no need to totally up-end existing systems in order to engage the modern consumer and present-day workforce. If legacy circuits are failing, then it is definitely time to turn to a hosted provider of unified communications services. But for those organizations that have a way to go before reaching the desired ROI on their still-functioning systems, there is a solution in SIP trunking. 

What is SIP trunking?
There's a growing divide between companies that embrace VoIP and those that do not. There are significant savings and customer satisfaction to be obtained through VoIP. Calls made between two VoIP-enabled endpoints, for example, are cheap - if not free. The ability to effortlessly make international calls can help expand businesses that are trying to grow by extending their reach and even establishing remote offices. Additionally, employees and consumers alike find themselves in need of the seamless experiences that only unified communications can provide.

This can be a daunting concept for those organizations still running their legacy systems as is. Faced with a lack of information, these companies may feel somewhat helpless against their competition that can afford these new networks.

Enter SIP trunking. A SIP trunk takes existing circuits and enables them with IP capabilities. This allows the power of VoIP to be unlocked, not to mention readies systems for a move to the cloud. With a workforce that has grown accustomed to conducting business outside of the office when it sees fit, this is an incredibly important concept to consider.

Mobility defines modern success
The way in which employees view their jobs is changing. "Work" has become less of a place that one goes every day and in some professions is increasingly associated with daily chores around the house. Smartphone and tablet technology, when coupled with the cloud, fosters the freedom to complete tasks from wherever there is an Internet connection. People see that it is possible and they seek it out in order to better balance their personal and professional lives. 

This is one of the major reasons why companies need to invest in VoIP capabilities. The world has fundamentally changed with the evolution of smartphone technology, and this is something that enterprises - regardless of their size or function - need to accept and embrace.

The time is now
Given how many different avenues there are to travel down when looking to obtain cloud communications, not to mention the level of flexibility that is indicative of the process in general, VoIP is something that can no longer be ignored. Whether existing digital phone solutions are replaced or updated with SIP phone service, modern companies need to get serious about converging channels in the cloud.

Topics: SMB