Debunking VoIP myths for SMBs

Posted by Kimberley Drobny, Vice President, Marketing

June 30, 2015; 2:03 PM

The unknown is a scary idea. As humans, we like patterns and predictability. That's why we stick to our routines, develop habits and take safety precautions. For some small and medium-sized businesses, single source communications might be a foreign idea that strikes up a bit of fear. Just remember: you can't knock it until you try it. To help lift the veil of unfamiliarity off of VoIP phone systems, here are the real truths to some common myths.unnamed


Myth 1: VoIP phone systems are costly
The misconception of digital phone solutions being expensive is understandable. The initial switch to single source communications isn't free, but it will save SMBs money in the long run and can certainly fit into a small business budget.

The cost of using VoIP business phone systems is relatively inexpensive. The low, monthly payments are affordable, and buying hardware is usually not necessary for most VoIP systems. Long-distance calling costs are also minimized with single source communication because of the way your voice gets transmitted to the other line. The caller's voice gets broken down into small bits of data that travel through the Internet instead of cables. Since VoIP providers don't have to spend money on maintaining telephone cables, services cost less and save you money. Additionally, your VoIP provider will be able to handle questions about maintenance and installation. This enables you to have a fully-functional phone system without the cost of an IT team.

Myth 2: We don't need VoIP because our regular phone system is good enough
Analog phone were the go-to phone system for small businesses before digital phone technology. Sure, it has the basic functions of redial, hold and mute, but the features typically don't extend much beyond that. Analog phones haven't really changed but customer demand has. It's important to keep up with the changing market in order for your business to reach its full potential. Here are some examples of how a VoIP system can boost the success of your small business:

  • Increase customer satisfaction
    The growing digital age has raised the expectation of instant gratification in society, and it's not changing. Therefore, it's up to businesses, big and small, to cater to the changing customer needs and keep up with e-commerce competition. The find me/follow me features will allow you to do just that. If customers can't reach you at the office on the first few rings, the phone will automatically forward the call to another predetermined line where you might be available. This boost in customer satisfaction can increase sales, bolstering the success of your business.
  • Maximize collaboration
    The features of VoIP phone system will increase productivity and efficiency in SMBs. For example, certain coaching tools allow small businesses to optimize employee phone training. Employers can communicate to trainees while they are making the call without customers hearing or knowing. This real-time communication enables employers to convey direction and make corrections in the moment rather than after the call has ended. Other collaboration features include instant messaging, presence information, video calling and conference calling. All of these are useful for keeping business members connected to strategize and problem solve efficiently.

Myth 3: Transferring to a unified communication system will be too difficult to manage
Without the proper IT experience or personnel on hand, installing phone systems can be intimidating, maybe even enough to cause SMB leaders to avoid the transition altogether. Fortunately, there are many resources to help with the change, your VoIP provider being one of them. Additionally, VoIP phone system installation usually does not require a lot of new hardware, relieving yet another potential anxiety.


Learn more about how VoIP can help your business here: 

Topics: SMB, Voice over IP (VoIP), blog