For small business, a phone system is vital

Posted by Kimberley Drobny, Vice President, Marketing

April 14, 2015; 4:49 PM


SMB_Vital_CommunicationsSmall businesses are sometimes slow to adopt technologies that will end up helping them. The reason that smaller enterprises often don't keep pace with their big business counterparts in terms of technological growth is that new solutions are invariably expensive to deploy. But the expense of not rolling out innovative communication solutions can be a lot higher.

 

 


SMBs need to move away from antiquated systems

When Microsoft Excel first came out, it offered an unparalleled means of storing data. For businesses, the analytics built into Excel made sifting through information significantly easier and gleaning actionable findings a breeze. But if there's one thing Excel shouldn't be used for these days, it's storing phone numbers. As Beth Schultz from No Jitter points out, even in an age when advanced business communications solutions exist in big supply, there are still organizations out there that choose to rely on Excel spreadsheets as a repository of phone numbers.

Because spreadsheets requires so much manual involvement in order to maintain, it doesn't function well as a service to keep track of business communication data, which by its very nature is always changing. Say, for instance that a business has a high-priority client that changed its phone number, but one representative forgot to note that shift in the Excel doc. In that case, the business may lose valuable time reaching out to its client because the phone number on file is out of date. It's this kind of situation that can not only prove cumbersome, but can also lead to a loss of loyalty among customers if they don't feel properly attended to. 

A solution in a small business phone system
When it comes to business communications, the best policy to follow is "In with the new, out with the old." These days, good phone communication is something all businesses need to be on top of - not just large ones. In order to meet the demands of our increasingly mobile times, the best avenue for SMBs is to pursue a small business phone system that's designed to provide the most robust service possible that also meets the demands of a SMB budget. 

Regarding the adoption of such systems, it seems that enterprises are catching on pretty quickly. According to TMCNet contributor Rory J. Thompson, businesses are flocking to VoIP systems in ever-increasing numbers. A recent report projected that by 2020, VoIP will be a $136.76 billion market with a user base of 349 million individuals. 

"The global VoIP service market is basically driven by rising demand for mobile communication services, technological development in the area of network infrastructures, and high performance ratio," stated the report, by Transparency Market Research. 

Just because you're a small business doesn't mean you can't pursue the kind of communications solution employed by larger enterprises. In fact, for smaller organizations, the need is arguably even greater to refine communicative channels in an age when big businesses tend to win out if they offer better technology. Providing for customers is a matter of remaining connected to them, which is exactly what VoIP does.



 

Topics: SMB