Growing companies need cloud agility

Posted by Bill Hall, Vice President of Business Development

August 6, 2014; 8:48 AM

Communications_in_the_cloudTraditionally, the functionality of phone systems for small business have been limited. Lacking the ability to make upgrades and facing larger competitors with advanced communications networks, growing organizations have been historically placed at a significant disadvantage in regards to telecom.

"Access to resources is one of the difficulties SMBs face as they try to navigate the business world," wrote TMCnet contributor Frank Griffin. "In today's environment technology is a critical component of an organization's makeup, and ... having a digital presence and using information and communications technology (ICT) is essential. In the past, the CapEx/OpEx of IT infrastructure priced the vast majority of SMBs from implementing these solutions as part of their operations, but that is no longer the case."

Griffin is referring to the increasing prevalence of the cloud in enterprise operations. The evolution of cloud technology has been disruptive for businesses of all sizes, but for those organizations that are growing, the cloud is proving to be a way in which to level the playing field. 

Flexibility of the cloud assists expansions
Commonly, the remote accessibility associated with the cloud is brought up to illustrate the potential for alternative working environments. Because those companies with cloud networks are able to extend the reach of the office past its physical limitations, the idea of "clocking in" from the coffee shop or in one's pajamas is increasingly being explored by employees. But this fundamental aspect does not only illustrate what is possible for modern workers to accomplish, but also how whole offices can be established with little effort.

It used to be that when a business wanted to open a new location and wanted it on the same company system, an extensive physical installation would be required. But thanks to the cloud, hosted services can be procured or legacy circuits can be adapted and pushed out to wherever they are needed.

Methods of cloud deployment
Perhaps one reason why more organizations are not moving to the cloud is that they think it is a "one size fits all" solution. The ROI that they expected on their legacy systems may not have been realized, standing to put the company at a loss if they turn to hosted providers right off the bat. But the cloud's flexibility also allows it to be deployed in ways that do not replace existing business phone systems.

For those that still possess high quality digital phone solutions that they would like to update, SIP trunking is a viable option. SIP trunking takes legacy voice and makes it capable of handling 21st century needs. Remote workers and satellite offices can stay connected from wherever their responsibilities or personal lives take them. 

Now that so many people are used to working on the go and operating advanced productivity tools, the arguments against cloud communications are dwindling. Modern organizations - namely ones that are still growing - need cloud communications, regardless of how they are implemented.