Migrating to cloud communications: It's all about the customer

Posted by Camaryn Bolton, Digital Marketing and Communications

May 15, 2014; 10:46 AM

Cloud_communications_involve_different_deployments_than_their_predecessorsCloud technology has been around for a while and has quickly become an expected feature for business technologies. But as this becomes the new norm for unified telecom networks, those who supply these connections have to adjust how they view both their products and customers. Not only does this go for major providers, but also for cloud communications resellers.

Your clients who are seeking cloud communications aren't just looking for one more way to connect to others-they want a unified solution that only the cloud can provide. One of the keys to ensuring your customers' satisfaction comes in understanding the aspects of the transition to this technology. Businesses will need a lot of assistance from their providers, including ensuring their clients have a basic understanding of this new technology. Providers also need to be in tune to the needs of their clients and of any possible obstacles that might prevent a successful launch of a cloud communications network.

Cloud communications are not "one size fits all"
The cloud can't just be "turned on" like landline phone services and Internet connections are. Because this technology is so new to most customers, they may be unsure of what they actually need or how to best leverage the service. Part of the solution to this issue comes with understanding the customer's expectations ahead of time. I believe that resellers and providers have to listen to the needs and requirements of their customers before they can present the best possible solution for their business.

Cloud deployments can't be taken lightly
Before you try to deploy any new technology, you should first understand what you're working with. Telecom resellers need to not only be prepared to answer their clients' questions and concerns but also offer solutions for these concerns.

The cloud has changed many things about the world of technology and is having an incredible impact on how people reach each other. This is especially true in the world of business, but has even greater meaning for the telecom sector. It should be all about the client and his needs, so by re-evaluating how vendors see themselves in relation to the people seeking their assistance, they'll be better prepared to handle proper deployments and effective strategies. 

Topics: Cloud Communication