Top 5 Reasons for using SIP Trunks

Posted by Camaryn Bolton, Digital Marketing and Communications

June 17, 2014; 9:55 AM

SIP trunking is becoming a standard for businesses everywhere and an inexpensive, effective alternative to traditional and costly phone services. However, many businesses are still on the fence when it comes to adopting new technologies - especially when their existing phone systems work well. "If it ain’t broke don’t’ fix it" is typically the thought process when it comes to communications.

But what if I told you that SIP could offer your business more than just the standard benefits you're used to? Here are five reasons why you should consider adding SIP trunking to your business communication system: 

  1. Simple – SIP trunks allow you to simplify your communications by allowing you to combine voice, data end even video on a single internet connection.
  2. Cost-effective – According to a 2013 Infonetics Research case study, more businesses are turning to SIP trunking to “improve the reliability and lower the cost of communication services.” Voice spend can be reduced up to 50% by making the switch to SIP trunks.
  3. Reliable – SIP trunking also offers the ability to set up redundant circuits easily and cost-effectively, which brings your communications higher levels of reliability.
  4. Centralized – SIP trunks can provide a more centralized management by bringing together phone lines that used to be distributed to multiple locations
  5. Incomparable – SIP trunks provide even the smallest business access to enterprise-class features at a fraction of the cost of traditional copper solutions while offering the incomparable flexibility of an IP system.
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VoIP: an Investment for Business

Posted by Camaryn Bolton, Digital Marketing and Communications

June 2, 2014; 9:43 AM

If it Ain't Broke...

There are plenty of companies out there that aren't yet ready to switch away from the old landline telephone service. Why should they if it is still working? There has been a lot of hype about VoIP, but many businesses might not see the point if they can still make calls like they have in the past. As the old saying goes, "If it ain't broke, don't fix it," but what if there were a way to improve on the old way of doing things? 

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Topics: Voice over IP (VoIP)

Marketing your Industry - Top Ten Twitter Tips

Posted by Camaryn Bolton, Digital Marketing and Communications

May 27, 2014; 2:29 PM

Twitter is a great way for small and medium-sized businesses to communicate with current clients as well as interact with potential customers. Unfortunately, too many of these businesses don't use this social media platform effectively enough. The good news is that it is incredibly easy to start using Twitter like a pro with these ten simple tips: 

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Topics: marketing tools

Migrating to cloud communications: It's all about the customer

Posted by Camaryn Bolton, Digital Marketing and Communications

May 15, 2014; 10:46 AM

Cloud technology has been around for a while and has quickly become an expected feature for business technologies. But as this becomes the new norm for unified telecom networks, those who supply these connections have to adjust how they view both their products and customers. Not only does this go for major providers, but also for cloud communications resellers.

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Topics: Cloud Communication

Of Merger Rumors and Mayhem

Posted by Gary Wilson, Product Manager

May 13, 2014; 1:30 PM

As if AT&T wasn’t content enough with trying to buy pretty much everyone, now the rumors are they might be considering buying DirecTV. What chance would an acquisition like that have? Well, one just needs to look back at some of the groundwork done by the band of Merry Men at the FCC. In 2010, the FCC wrote a paper titled, “The Broadband Availability Gap” (OBI Technical Paper No. 1). One interesting find was that there were 7 million housing units underserved with broadband, meaning they didn’t meet the minimum requirements laid out by the FCC (4Mbps download and 1Mbps upload). So, for those areas, satellite was considered an excellent choice. If you think about it, according to the FCC, offering more satellite broadband at the newer improved data rates is a “good thing.”

Now AT&T has been selling off all its fixed line assets in many of these markets where satellite is considered a “good thing.” With one acquisition, AT&T would go back to serving those very same markets. Now working with DirecTV wouldn’t be something new for AT&T since they already resell satellite services in some areas. What’s interesting is AT&T’s market could expand into areas they had left previously to compete with the local fixed line providers that took over – competing over the very same fixed line assets AT&T (or SBC in many cases) built! A bit ironic, but such is the way in telecom. 

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Topics: Federal Communications Commission (FCC)

Cloud Communications: the industry's next big thing

Posted by Kimberley Drobny, Vice President, Marketing

May 6, 2014; 2:00 PM

Landlines alone just aren't cutting it anymore. It used to be that small businesses only needed a copper voice line in order to be connected not only with clients, but also with other companies. But as more members of the workforce have found success using mobile devices for their day to day tasks, organizations have had to take a step back and look at where voice service falls in the big picture. 

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Topics: Cloud Communication

Of Mergers and Mayhem

Posted by Gary Wilson, Product Manager

April 28, 2014; 12:59 PM

The state of change that is telecom continues unabated. With the announced acquisition of Cbeyond by Birch Communications, the Tier 2 carrier market keeps on shrinking. Such is the life of these facilities-based carriers. When you think about it, this has to happen.

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Topics: telephony

For small businesses, VoIP is a necessary lifeline

Posted by Chris Sobray, Product Manager

April 15, 2014; 1:52 PM

Companies are never in a state of rest (and in this day and age, they never should be!). With many industries in a constant state of flux, it’s especially important for small businesses to be in constant motion. However, there are plenty of things that can mess up a company, from big opportunities to natural disasters. Preventing unplanned downtime means finding the most efficient enterprise-level solutions for issues that might affect a business phone system.

The smaller the company, though, the higher the stakes.Small businesses need to ensure that no matter their size they are positioned in a way that makes them seem as if they are at the same level as their larger competition, which means that any amount of downtime makes this all the more difficult. The need to respond to any situation quickly is important, which is why making sure there’s little trouble for voice and data networks is just as important.

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Topics: SMB, Voice over IP (VoIP)

Small businesses should take advantage of VoIP benefits

Posted by Chris Sobray, Product Manager

April 4, 2014; 3:26 PM

Small businesses take a lot of hard work, especially when competing against much larger competitors with far more resources. This does not mean smaller businesses still can't hold their own; in fact smaller businesses can adapt more quickly to market changes! Innovation happens on a daily basis by leveraging technology and enhance efficiency, particularly for enterprise telecommunications - namely VoIP for small business phone systems.
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Topics: SMB, Voice over IP (VoIP)

Why SIP trunking is essential

Posted by Gary Wilson, Product Manager

April 2, 2014; 3:00 PM

There are so many amazing advancements in the way of enterprise communications that have made the scene in recent years. People are more excited than ever to merge their video, voice and instant messaging clients with other business-related apps to create new levels of productivity.

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