Expect to see even more virtual meetings

Posted by Kimberley Drobny, Vice President, Marketing

July 14, 2015; 2:41 PM

The possibilities of unified communications and digital phone solutions stretch beyond just the traditional workplace. Town halls and shareholder meetings are starting to join the virtual movement, and it's proving to be successful.

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Topics: technology, Cloud Communication, Unified Communications (UC), mobility, blog

Mobile engagement is essential for marketing

Posted by Kimberley Drobny, Vice President, Marketing

July 9, 2015; 3:35 PM

Smartphones have proven themselves to be powerful tools. These devices have gone from novel idea to essential everyday asset. In fact, people have come to rely on their smartphones so much that some researchers are prone to classifying them as addicted!

This sounds a lot more extreme than it is. Mobile devices have come to replace so many things for an increasing number of people, so it only makes sense that users are constantly on them. Sure, there's a good amount of time probably spent on Facebook, but when people can use one machine to handle their personal finances, check their email, make plans with friends and research their favorite topics, it's natural that many users are frequently on their personal devices.

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Topics: Cloud Communication, marketing tools

How to maximize UC potential

Posted by Kimberley Drobny, Vice President, Marketing

July 7, 2015; 2:45 PM

Unified communications and digital phone systems have the obvious benefits of flexibility and collaboration, but how can you get the most out of those advantages? What does better collaboration mean for your company? You can maximize the potential for your UC services with a communications-enabled business process. A CEBP is when UC taps into the power of other cloud based services to boost business competitiveness and responsiveness. Here are some key elements and advantages to a CEBP.

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Topics: Cloud Communication, Unified Communications (UC), mobility, blog

Cloud assets becoming status quo for enterprise

Posted by Kimberley Drobny, Vice President, Marketing

July 2, 2015; 3:38 PM


The cloud should be old news by now. But while it's true that public awareness of the cloud may have reached something resembling saturation point, that doesn't mean it has become something to avoid. The conversation may be changing to some degree, but this is only reinforcing the idea that the cloud should be a given part of any organization's daily operations. 

According to The Guardian, accounting software company Xero believes that the state of modern business demands cloud functionality. The focus is no longer on the technology itself, but where it can take the companies that implement it.

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Topics: Cloud Communication, Unified Communications (UC), blog

Debunking VoIP myths for SMBs

Posted by Kimberley Drobny, Vice President, Marketing

June 30, 2015; 2:03 PM


The unknown is a scary idea. As humans, we like patterns and predictability. That's why we stick to our routines, develop habits and take safety precautions. For some small and medium-sized businesses, single source communications might be a foreign idea that strikes up a bit of fear. Just remember: you can't knock it until you try it. To help lift the veil of unfamiliarity off of VoIP phone systems, here are the real truths to some common myths.

 

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Topics: SMB, Voice over IP (VoIP), blog

How to eliminate workplace distractions with VoIP

Posted by Kimberley Drobny, Vice President, Marketing

June 25, 2015; 3:32 PM

One premise behind unified communications technology is to link people together who can't be physically present. Now, people might be physically present, but they aren't necessarily using that closeness  to facilitate collaboration. Workplace distractions like loud conversations and water cooler gossiping force employees to tune out. Whether it's by coming into the office early, working from home or simply playing music through headphones, employees will go to great lengths to stay focused. Fortunately, UC's collaboration capabilities can help employees maintain focus by eliminating distractions.

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Topics: Voice over IP (VoIP), Unified Communications (UC)

3 tips for cloud marketing success

Posted by Kimberley Drobny, Vice President, Marketing

June 23, 2015; 3:00 PM

Enterprises have seen some serious changes thanks to modern technology. New tools have redefined how businesses operate - especially when it comes to marketing. Popular devices and services are now the ideal channels for customer engagement, and failing to consider them may drive consumers in the other direction.

Cloud marketing is essential for companies that wish to remain competitive. Here are three tips for success in this area:

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Topics: marketing tools

BYOD: Solutions Must Solve Problems and Foster Adoption

Posted by Kimberley Drobny, Vice President, Marketing

June 18, 2015; 2:58 PM

Given the challenges created when employees use personal devices for workplace communication, companies must take the time to explore all of their BYOD options. After all, whatever solution is chosen will have to do more than just address company concerns. It must be something that the employees will actually use. 

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Topics: BYOD, Cloud Communication, mobility

BYOD: With Flexibility Comes Challenges

Posted by Kimberley Drobny, Vice President, Marketing

June 16, 2015; 2:10 PM

The days of employees commuting to an office are already a distant memory for millions of American workers. But this restructuring and reimagining of where employees work poses some serious challenges for even the most accommodating employer. One of the biggest involves technology, particularly the use of mobile devices. When employees who work remotely make calls, what device are they most likely to use? It’s going to be the one that is most comfortable and easy to use: their personal cell phone.

The use of personal devices in a business context presents three key challenges to employers, who need to create Bring Your Own Device solutions that foster adoption and protect important company information. Those challenges are:

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Topics: Cloud Communication, mobility

Is your network ready for the cloud?

Posted by Kimberley Drobny, Vice President, Marketing

June 11, 2015; 4:00 PM

Organizations that want to have cloud phone solutions within their offices must make sure that they can send power over Ethernet to support the IP phones they will likely be using. They should also have backup power for Ethernet switches, especially if they are plugged into outlets within the office. Endpoint registration (a legal issue) is necessary, along with location tracking, in order for 911 call responses to be as effective as possible.

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Topics: Cloud Communication, Unified Communications (UC), mobility