As business grows more mobile and several forms of communication are being used at once, more companies are realizing the benefits of unified messaging. One of the most popular ways enterprises have found to streamline their communications platforms is through the use of SIP trunking, which makes operations easier and greatly reduces costs.
By using SIP to deliver telephone services and unified messaging over the cloud, companies are able to manage both voice and data platforms in an integrated solution that provides a solid foundation for businesses interested in implementing broader unified communications infrastructures. Combining voice and data is a more cost-effective approach to enterprise communications and is causing many companies to invest in SIP trunking services. In fact, recent research suggests that the SIP trunking market will continue to grow over the next year as an increasing number of organizations make the switch.
SIP adoption continues to grow
According to a recent study by Infonetics Research, 38 percent of enterprises utilized a SIP trunking platform in 2013. That number is expected to rise dramatically over the next year, reaching close to 60 percent in 2015. Many factors are driving demand for SIP trunking in today's companies, but a major reason is the technology's ability to replace a business' existing phone system with a VoIP system that can be used to launch a unified communications platform. Utilizing an existing system allows organizations to save money and increase reliability.
Another reason so many businesses are turning to SIP is its superior level of flexibility. With the technology, companies can maintain many different types communications in real time, including video and audio conferencing, VoIP, instant messaging and other types of data-based messaging platforms. This flexibility also makes SIP trunking ideal for business continuity operations. If the phones are not accessible, calls can be forwarded to alternative numbers or utilize other forms of communications.
Another popular advantage to SIP trunking is the ability they provide to work seamlessly from anywhere. Companies and their employees are becoming increasingly mobile and it's growing more important that business communication is able to continue without issue from remote locations. Large organizations with offices in multiple locations can also benefit from the mobility offered by SIP trunking, as the entire enterprise can share a main PBX to service each office and cut down on costs and management troubles.
Want to learn more about SIP trunking? Download Making the Business Case for SIP Trunking