SIP trunking is a gateway to the cloud

Posted by Bill Hall, Vice President of Business Development

October 7, 2014; 11:35 AM

Cloud_communication_helps_you_connect_remotelyIf one thing's for sure, it's that businesses need the cloud. Cloud computing has allowed for fewer physical restrictions on enterprise assets like communications. Having a telecom network in the cloud is a powerful thing - especially when talking about voice. Landline service may still be effective in many instances, but it lacks cloud functionality.

So how can businesses best circumvent this? Many legacy solutions are still worth their salt and would be excellent tools if they were connected to the cloud. This is where a process called SIP trunking comes into play.

"A SIP trunk is the use of SIP (Session Initiation Protocol) to set up communications over the Internet between a customer location and an Internet telephony service provider (ITSP), which transfers the SIP calls to the PSTN," wrote Hosted Phone System contributor Michelle Amodio. "Thanks to SIP trunking, voice and data are no longer separate connections, all calls are considered local and PSTN gateways are no longer necessary."

For companies in need of mobile-ready telecom, SIP trunking could be a viable solution. The question regarding cloud connectivity is no longer about "if," but "when." With this in mind, organizations should push cloud business phone systems to the top of their priority lists.

Being over-cautious with cloud can be detrimental
There is a lot of debate surrounding the cloud. Some people actually believe that it is an inferior technology that is too open to potential abuse and failure. But many of the sensational headlines claiming to expose the cloud as a fallacy are not quick to point out that human error has played a significant role in cloud breaches. With best practices in place, there should be nothing preventing cloud-based success for a telecom network.

And yet there are still those who ignore cloud technology in the hope that it is a passing fad. According to No Jitter contributor Tom Brannen, this has more to do with human nature than anything else. His words deal with the telecom industry itself, but they have applications for other professional atmospheres, as well.

 "Call me 'Captain Obvious,' but we sometimes see the world changing but don't change our perspective or take action to respond to the change," Brannen stated. "Sometimes we do this because we are overly cautious, which often serves us well in this crazy industry. Other times we do this because we simply don't like change. Or perhaps more often, we don't like the particular changes we are seeing."

These attitudes can come naturally to anyone, but they must be resisted. The cloud is a powerful tool - especially when leveraged alongside voice communications. The mobile workforce is demanding that they be enabled in ways that make sense in a modern context. Having a business phone system that can be launched from a single source communications app is one of those ways. 

Regardless of how it happens, enterprise voice needs to be augmented with cloud computing. For those organizations still operating legacy systems, this may require SIP trunking to accomplish.

Topics: Cloud Communication, SIP trunking