“The Reports of my death have been greatly exaggerated”

Posted by George Platt, President and Chief Executive Officer

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October 5, 2016; 3:00 PM

This quote has been attributed to Mark Twain for years in response to a report that he was living in poverty and on his death bed in England.  The reality is that this statement was not a direct quote from Twain but rather a slight miss quote (We can go into that at another time).  None the less the quote lives on today and is often repeated.  This quote came right to mind when reading several recently published articles and remembering discussions over the past years regarding the “death of the office desk phone.”  These devices for years have been on their death beds according to many.

The fact of the matter is that the office desk phone is still alive, kicking and is a trusted and required device.  Despite popular belief by those in Silicon Valley not everyone is mobile and working from their home or the local Starbucks.  Office buildings are still being built and people still sit at desks.  The fact of the matter is that the office desk phone plays a very large and important role by ensuring productive and efficient communications in offices and across offices spread throughout the city, state, country and globe of many large organizations.  The office desk phone must work in harmony with telephony apps on mobile phones, tablets and computer desk tops.  All these devices complement each other and play an important role in providing effective communication. 

The Shift toward Mobility

Mobility and working from home are on the rise, and mobile phone devices are becoming an effective tool of a unified communication platform.  Mobile devices, however, should not be the only tool.  There is also a difference between making calls on your mobile phone outside the corporate communications network and those smart phone apps connecting directly to the corporate communications infrastructure.

Calls made on mobile devices that are outside of the corporate communications platform create issues for organizations.  Productivity declines when just using the standard mobile telephone as opposed to an office communications platform.  No longer can I transfer, park a call or easily call to another employee, nor can I easily dial a person’s extension using a standard mobile device.  Secondly the company loses records of calls made from their employees to their customers or business partners.  Calls are not tracked and not recorded as part of the employee’s job.  The relationship is then established from the individual to the customer or partner not from the company.  

Think of the standard car salesman giving out his personal mobile number to prospective clients.  The relationship is then established between the sales person and the prospect instead of the company to the prospect.  The sales person can leave and start new at another company and remain in control of all the clients and prospective clients.  The company has no record of conversations that may have taken place between the now former employee and customer and may be unaware of promises or commitments the employee may have made on behalf of his employer.  I am not picking on car sales people here as this is something that can happen throughout any organization. 

Company transactions should be made through the corporate communications systems plain and simple.  The mobile phone device is playing and will play a larger role as a part of your corporate communications platform.

Traditional Desk Phones: The Need for a Revolution!

I am not here to tell you that traditional office desk phones as they exist today are good enough.  Many office desk telephones provide great voice quality and are convenient to use, however, these phones are often too complex and not easy and intuitive to use.   When compared to the intuitive, ease of use of a standard smart phone the traditional desk phone falls short.  Smartphones make it very easy to get in contact with people.  Quick searches, intelligent dialing, access to call history and lists of contacts make this device the easiest to use communications tool on the planet. 

Manufacturers of office phones must adapt to the technology that is rapidly changing around them. The main failing of business desk phones is the inability to quickly access people in and outside of the company. Most office desk phone deployments are accompanied by a paper or electronic list of co-worker’s office extensions. Yet, when was the last time you actually dialed a phone number on your smartphone? The act of remembering phone numbers and dialing them has become a very rare concept. Most people have spent a lifetime building up a “personal phone list” in their smartphone.  I myself have 1,000 contacts (both personal and business) that are saved and available in my smartphone. I need those contacts to be available for me when sitting at my desk. There has to be an easier and more effective way to access these contacts and communicate in general.  The office desk phone simply must evolve or it will indeed fade in its importance to productivity.

Fear not, ESI has an answer. Say hello to the ESI ePhone7. Just as Apple revolutionized mobile phones with the iPhone, ESI is revolutionizing the office desk phone with the ESI ePhone7. This phone will boost productivity and allow the organization to remain in control of all corporate voice communication.

ESI is also ensuring that the smartphone device will continue to be a great enhancement to the corporate communications infrastructure by launching the ESI ePhoneGO on any android or iPhone device. ePhoneGo takes the best office communications features right to your smartphone while maintaining the traditional ease of use associated with all smartphones.   

Please click on this link to see a full video of the ESI ePhone7

To find out more about the ESI ePhone7 and the full line up of color display and mobile phones from ESI visit us at www. Esi-estech.com

Learn more about how the ePhone7 can maximize workplace productivity, schedule a product demo today!  You won’t believe how simple this phone really is!   

Topics: product development