The Impact of Surveys on Companies in a Customer-Driven Era

Posted by Kimberley Drobny, Vice President, Marketing

August 2, 2016; 3:00 PM

We have become a culture driven by surveys. “Would you take a moment to rate us?” “At the end of this call, would you be willing to answer a few questions about your experience?” have become common phrases in our everyday lives, whether it’s rating an app, a call with a customer service representative or a service.

 

Customer satisfaction surveys allow companies to get direct feedback instantly, gauge satisfaction or displeasure and measure just about every aspect of the interaction. Companies can more effectively address issues, examine processes, predict outcomes and focus on how to build better relationships with their customers.

 

The other side of the coin is the customer’s perspective. Because surveys are now commonplace, companies now more than ever are held accountable to specific standards. In order to stay in line with expectations, organizations must hyper-tune in to what their audience is saying via these surveys in order to stay up to speed with what their customers want.

 

With the prevalence of customer surveys and the resulting higher expectations, here’s a look at a few key elements that companies must keep in mind and pay keen attention to in this modern consumer-driven landscape.

 

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Topics: marketing tools, product development

Mobile engagement is essential for marketing

Posted by Kimberley Drobny, Vice President, Marketing

July 9, 2015; 3:35 PM

Smartphones have proven themselves to be powerful tools. These devices have gone from novel idea to essential everyday asset. In fact, people have come to rely on their smartphones so much that some researchers are prone to classifying them as addicted!

This sounds a lot more extreme than it is. Mobile devices have come to replace so many things for an increasing number of people, so it only makes sense that users are constantly on them. Sure, there's a good amount of time probably spent on Facebook, but when people can use one machine to handle their personal finances, check their email, make plans with friends and research their favorite topics, it's natural that many users are frequently on their personal devices.

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Topics: Cloud Communication, marketing tools

3 tips for cloud marketing success

Posted by Kimberley Drobny, Vice President, Marketing

June 23, 2015; 3:00 PM

Enterprises have seen some serious changes thanks to modern technology. New tools have redefined how businesses operate - especially when it comes to marketing. Popular devices and services are now the ideal channels for customer engagement, and failing to consider them may drive consumers in the other direction.

Cloud marketing is essential for companies that wish to remain competitive. Here are three tips for success in this area:

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Topics: marketing tools

Building a Modern Marketing Strategy to sell Cloud

Posted by Kimberley Drobny, Vice President, Marketing

May 26, 2015; 9:00 AM

To reach modern customers, resellers need a modern marketing strategy.  They must adjust their complete go-to-market philosophy to compete for today’s tech-savvy end user and build a reputation as a trusted leader in the business phone industry.   

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Topics: technology, marketing tools, Voice over IP (VoIP), Unified Communications (UC)

Marketing your Industry - Top Ten Twitter Tips

Posted by Camaryn Bolton, Digital Marketing and Communications

May 27, 2014; 2:29 PM

Twitter is a great way for small and medium-sized businesses to communicate with current clients as well as interact with potential customers. Unfortunately, too many of these businesses don't use this social media platform effectively enough. The good news is that it is incredibly easy to start using Twitter like a pro with these ten simple tips: 

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Topics: marketing tools