Communications Should Be Customer-centric

Posted by Kimberley Drobny, Vice President, Marketing

June 9, 2016; 3:00 PM

Businesses are constantly seeking integrated and streamlined solutions to boost growth and give them a competitive advantage in the quickly evolving communications marketplace. A growing number of organizations, specifically with contact centers, are looking for solutions that will provide visibility into their operations, insight into employee productivity and customer service metrics.

 

These analytics and reporting tools are growing more valuable and instrumental to helping organizations make informed decisions. With this new approach and level of insight, businesses now have access to the most holistic view of contact center performance from every angle. It’s a shift in thinking and approach that focuses on contact center efficiency, with more of an emphasis on the customer experience.

 

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Topics: technology, Cloud Communication, mobility

4 Reasons the Desk Phone is Alive and Well

Posted by Kimberley Drobny, Vice President, Marketing

January 5, 2016; 3:30 PM

In the past decade, the shift to a mobile working lifestyle has been nothing short of a global phenomenon. With a large part of the workforce migrating away from the office, one could easily assume that the demise of the desk phone is imminent. However, recent studies have shown that this isn’t necessarily true. 

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Topics: technology, product development

Enterprises should get ready for virtual reality

Posted by Kimberley Drobny, Vice President, Marketing

July 30, 2015; 4:00 PM

Virtual reality has been a topic historically reserved for two places: science fiction and the arcade. However, in recent years technology has advanced so much that virtual reality is now a reality. As a business, how could virtual reality possibly benefit an office?

The truth is that there are many answers to that question. It may sound surprising, but virtual reality is expected to make an impact on the enterprise in a huge way. There have already been several attempts at creating a smart headset capable of augmenting reality, and some of them have failed to take off. But the recent announcement of Microsoft's HoloLens and the continued excitement around Oculus Rift have pushed the idea of enterprise virtual reality into greater acceptance. 

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Topics: technology, mobility

How higher education benefits from advanced phone systems

Posted by Kimberley Drobny, Vice President, Marketing

July 28, 2015; 3:30 PM

Most higher education institutions are a hotbed of activity on a constant basis. From running classes to managing students to coordinating athletics programs, administrators at small to medium-sized colleges can be counted on to consistently have their hands full. And unfortunately, if a school is not leveraging an advanced phone system, that simply creates one more problem with which administrators are saddled. Yet there are colleges out there whose communications systems are surprisingly outmoded. These schools invariably find it difficult to keep up with a world that communicates on so many different channels. For higher educational institutions, the implementation of advanced phone systems makes a world of difference in terms of day-to-day operations and cost savings at schools. Here are some examples that prove that: 

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Topics: technology, Unified Communications (UC)

Expect to see even more virtual meetings

Posted by Kimberley Drobny, Vice President, Marketing

July 14, 2015; 2:41 PM

The possibilities of unified communications and digital phone solutions stretch beyond just the traditional workplace. Town halls and shareholder meetings are starting to join the virtual movement, and it's proving to be successful.

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Topics: technology, Cloud Communication, Unified Communications (UC), mobility, blog

Cost reduction is just one benefit of the cloud

Posted by Kimberley Drobny, Vice President, Marketing

June 2, 2015; 5:18 PM


If you ask most business managers why they are moving their assets to the 6-2-15
cloud, they'll usually tell you about costs. "It's less expensive," they may say, "and there are other benefits." The real question is, what are those other benefits? Sure, the cloud can lower costs, but can it raise productivity? Are companies losing out on something besides efficiency when they don't move to the cloud? In a word, yes. Vendors frequently play up the savings that the cloud offers, but there are many benefits beyond that for businesses. The use of  business phone systems isn't just for reducing the amount paid to transmit information. They can allow people to connect more easily, upgrade quickly and offer many features that older phone systems can't.

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Topics: technology, Cloud Communication, mobility

Building a Modern Marketing Strategy to sell Cloud

Posted by Kimberley Drobny, Vice President, Marketing

May 26, 2015; 9:00 AM

To reach modern customers, resellers need a modern marketing strategy.  They must adjust their complete go-to-market philosophy to compete for today’s tech-savvy end user and build a reputation as a trusted leader in the business phone industry.   

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Topics: technology, marketing tools, Voice over IP (VoIP), Unified Communications (UC)

Knowing the fundamentals leads to success

Posted by Dave Whitmer, Director of Technical Support

February 5, 2015; 1:32 PM


It has been fifteen years since the first time that I advised a telephone technician about the importance of learning basic network principles. Around that time, traditional phone sets had started being managed by network administrators, many of whom were also in the dark regarding the dial-tone functions that they were now supporting.

In today’s world, the same can be said about VoIP and Cloud Services. Professionals that were previously considered the “go-to guys” about all things telecom-related may now find themselves behind the curve if they haven’t grasped the core fundamentals of deploying and supporting these newer technologies. To stay relevant in this dynamic communications landscape, the need for improving and expanding technical expertise is something that must be addressed sooner rather than later.

Luckily, you don’t have to be a CCNA (Cisco Certified Network Associate) or hold an advanced degree to handle basic network troubleshooting. The building blocks of understanding the fundamentals will greatly help technicians to identify, isolate and even correct many of the common issues associated with VoIP and cloud deployments.

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Topics: technology

This Data Is Brought to You by the Letters A, T, and T

Posted by Lorie Robinson, Product Manager

January 21, 2014; 4:01 PM

The annual Consumer Electronics Show (CES) was held recently, and one company’s announcement caught the eye of the technology blogosphere. In a bold move, AT&T introduced its long-rumored Sponsored Data billing program. Mobile app developers and content providers can now pay AT&T to sponsor bits of data consumed by their customers, rather than counting it against the customer’s data plan.

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Topics: BYOD, technology, net neutrality, product development, Federal Communications Commission (FCC)

Reflecting on a Transformative Year

Posted by George Platt, President and Chief Executive Officer

September 19, 2012; 11:00 AM

As I’m writing this, it’s hard to believe that one year has already passed since I took the reins of ESI as President and COO. This makes it the perfect time to reflect on the past year. As I have familiarized myself with ESI’s products, services and culture, it has become clear to me that the key ingredients to our continued success are our great team of employees and Resellers.

From day one, the welcoming atmosphere led by company Chairman and Founder, Eric Suder and CEO, Doug Boyd, along with ESI’s family of employees and supportive Resellers, made for a smooth transition. I was able to seamlessly blend experiences gained while working at other premise and cloud technology companies with the product development and business demands of my new position. At the outset, I had the confidence and freedom to explore ESI’s existing infrastructure through the lens as the “new guy” with no pre-conceived notions. I’m happy to say that my first impression regarding the collaborative nature of the company proved correct. The great ownership group, which has led ESI for 25 years amid a tough competitive environment, reflects a culture of integrity, responsiveness, and a Reseller-centric approach to the development of innovative communications products. As is true for any technology company, we are not perfect. However, one of the keys to our continued success has been the great relationship we have maintained with our Reseller channel. That relationship has been formed through years of communication and mutual respect that resonates from the initial sales process to technical support.

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Topics: BYOD, technology