Unified communications a natural fit for modern tech habits

Posted by Bill Hall, Vice President of Business Development

September 25, 2014; 11:44 AM

Cloud_commPeople these days seem to be glued to their smartphones. These devices are used in many ways that would not have been considered common just a few years ago - especially in the office. According to No Jitter contributor Michael Finneran, this is creating new requirements for enterprise communications. Since pretty much any channel a person might need is accessible through smartphones and tablets, many professionals are beginning to find the use of more than one device or machine cumbersome and unnecessary. 

Assets like voice, SMS and email increasingly need to be included in the same single source communications app in order to be truly effective. When it is possible to have everything in one software-defined location, why would anyone choose not to?

"Our personal electronics have become a necessary extension of both our personal and business lives," Finneran wrote. "However, we will be switching among these tools as we go through the day, and will need to access what we need on whatever device is available. So just as unified communications has essentially 'unified' all of your real time and non-real time communications, the next phase is to seamlessly move among our various devices to remain productive throughout the day." And what is driving this change? The consumer mobile experience.

Widespread changes in technology and culture are having an incredible impact on business phone systems. The modern day worker demands functional, cloud-supported mobility to be in place for a number of different enterprise assets - communications in particular. As more people choose (or are required) to work from outside the physical office, having cloud unified communications in place is going to be essential.

Path to cloud communications not the same for everyone
One of the biggest advantages to the cloud is how inherently flexible it is. While some organizations have failing legacy systems and would prefer to move forward with a hosted provider, others possess fully-capable networks that just so happen to not inherently be cloud-ready.

But there is a solution for this issue. By using a process called SIP trunking, it is possible to convert landline connections to VoIP. VoIP and the cloud are natural allies, and together they allow for company phone circuits to be accessible from beyond the walls of the workplace. From there, voice can then join other channels in cyberspace and be packaged alongside them in a single application.

This is good news for companies not ready to move their telecom infrastructures off-site, as every business out there needs to have access to the benefits of cloud unified communications - regardless of their size or function. Not only are these assets valuable, but they are growing in demand as a younger generation of professionals enters the workforce.

Cloud communications becoming a requirement
Millennials have spent a better part of their lives using computers in some way. As such, they are very experienced in how to use hardware and programs to complete necessary tasks. While it might be easy to write-off new technology as a fad, it is becoming increasingly obvious that productivity styles are evolving. Supporting the changing needs of a staff is critical. If there is no exploration into cloud communications, it stands to reason that employee satisfaction can decline and top talent will begin looking for positions in more forward-thinking organizations.

The future is now, and it's cloud communications. With so many people skilled in the use of smartphones, it only makes sense to enable team members in ways that will allow them to innovate and succeed. Regardless of how they're deployed, cloud unified communications are becoming a must across many industries and professions.