Why SIP trunking is essential

Posted by Gary Wilson, Product Manager

April 2, 2014; 3:00 PM


There are so many amazing advancements in the way of enterprise communications that have made the scene in recent years. People are more excited than ever to merge their video, voice and instant messaging clients with other business-related apps to create new levels of productivity.

But it is not just as simple as deciding that these tools are all going to work together. There needs to be a cohesive experience, one that allows for the functionality that employees expect without having to deal with working through multiple programs over multiple devices.

This is where some companies get confused. People commonly believe that moving their business phone systems to VoIP is all that needs to happen to begin the unified communications experience, but this is not quite true. While having access to IP telephony is becoming an integral part of business telecom, it has to be augmented by something called SIP trunking. 

SIP trunking is what ties everything together. It takes all of the possibilities of VoIP and allows them to intermingle successfully with other popular platforms and applications within a single session. A SIP trunk can also save companies money by reducing costs associated with long distance calling. This can be incredibly beneficial for small businesses that are looking to compete on a higher level.